Tested Advertising Methods (Business Classics by John Caples

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Author
John Caples
Publisher
Date of release
Pages
0
ISBN
9780132446099
Binding
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
20

Book review

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.


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